# Power of Words, a field guide to UX writing

A 12–15 minute workshop on writing product copy that earns trust.

## 01 How we read words
Tone is invisible; everyone still hears it. Copy is not neutral, phrasing sets
the temperature of a product.

## 02 Three language traps
Jargon, vague abstraction, and hedging. Two experiments: the babble hypothesis
(the room rewards volume of speech) and jargon as a tell (fear drives buzzwords more than the topic does).

## 03 Before and after
Real product copy edited live, period-tracker empty states, telehealth consent screens.

## 04 Two exercises
Play them in the room, a vote game and a five-whys on a CTA.

## 05 Four ingredients of good writing
- **Simple**, punchy. Short sentences, plain words.
- **Clarity**, easy to understand. One idea per sentence.
- **Elegance**, flows well. Rhythm and length variation.
- **Evocativeness**, stimulating. Concrete images.

## 06 Ten steps to write better (Shani Raja's method)
1. Write a draft. 2. Define the purpose (intention + audience). 3. Physically
separate the points. 4. Pressure-test every point (sense, relevant, unique, correct).
5. Make sections, add tags. 6. List the tags together. 7. Reorder by flow.
8. Place the rest of the content. 9. Apply the four ingredients. 10. Check grammar,
formatting, typos.

Live: https://neha-prasad.com/passion/content-writing