Data Quiz
An activity to make your team data-driven.
A multiple-choice quiz I sent to every designer on the team, sourced from real product analytics. The output is not a score. It is a dashboard the team keeps returning to, so the reflection becomes ongoing instead of one-off.
The premise
Being data-driven is not about staring at dashboards.
Most designers nod at data without engaging with it. The quiz is a forcing function. Turn the dashboard into questions. Let the team find out, in the room, where their intuition diverges from the truth. No one has to be defensive about the gap. The gap is the point.
How it ran
The full design team. UX, UI, service, research. Everyone in the same room, answering the same questions.
Multiple choice. Every question pulled from real product analytics. When did this feature launch? Where are users clicking? Which path do they take?
Three minutes of reflection after each question. Expectations versus actual. Where did we line up. Where did we miss.
A live dashboard the team keeps returning to. The activity ends. The artifact stays. Reflection becomes ongoing, not one-off.
Why it matters
Designers default to user interviews as their source of truth. Over-indexing on a few voices misses the shape. The quiz teaches you to look for the pattern.
OKRs, KPIs, behavioural data and qualitative research all do different work. The quiz makes the gaps between them visible without anyone needing to be defensive.
Not a score. Not a winner. A team that now has a shared dashboard, a shared vocabulary, and a shared honesty about what they did not know.